What Should Beginners Look for in an Investing App?
The investing app landscape has collapsed around free trading. Every major brokerage now offers $0 commissions on US stocks and ETFs. That makes the differentiators educational quality, account types, research tools, and automation features.
We evaluate investing platforms using criteria documented in our research methodology. Our focus is on what matters for someone making their first investment, not what appeals to day traders or high-net-worth investors.
One critical distinction: self-directed apps (Robinhood, Fidelity, Schwab) let you choose your own investments. Robo-advisors (Betterment, Wealthfront, Acorns) build and manage a diversified portfolio for you. Both approaches are valid. If the idea of picking stocks feels overwhelming, a robo-advisor removes that friction entirely. For context on how automated investing works, read our explainer on what a robo-advisor is.
How Do the Best Investing Apps Compare on Fees and Minimums?
| App | Stock/ETF Commission | Account Minimum | Management Fee | Fractional Shares | Account Types |
|---|---|---|---|---|---|
| Fidelity | $0 | $0 | N/A (self-directed) | Yes (as low as $1) | Taxable, IRA, 529, HSA, Trust |
| Schwab | $0 | $0 | N/A (self-directed) | Yes (Schwab Stock Slices, $5 min) | Taxable, IRA, 529, Trust, Custodial |
| Robinhood | $0 | $0 | N/A (self-directed) / Gold: $5/mo | Yes (as low as $1) | Taxable, IRA |
| SoFi Invest | $0 | $0 (self-directed) / $1 (robo) | 0% (robo) | Yes (as low as $5) | Taxable, IRA |
| Acorns | N/A (managed) | $0 | $3/mo (Bronze) to $12/mo (Gold) | Yes (automatic) | Taxable, IRA |
| Stash | $0 | $0 | $3/mo (Growth) to $9/mo (Stash+) | Yes (as low as $0.01) | Taxable, IRA, Custodial |
| Betterment | N/A (managed) | $0 | 0.25%/year | Yes (automatic) | Taxable, IRA, 401(k), Trust |
| Wealthfront | N/A (managed) | $500 | 0.25%/year | Yes (automatic) | Taxable, IRA, 529, Trust |
For small accounts, flat monthly fees eat into returns disproportionately. Acorns’ $3/month Bronze plan costs $36/year. On a $500 balance, that is a 7.2% annual drag — far more than the 0.25% you would pay at Betterment on the same balance. Monthly-fee apps only make financial sense once your balance exceeds roughly $15,000.
You do not need much to begin. Our guide on how to start investing with $50 walks through the exact steps.
Which Investing App Has the Best Educational Resources?
Fidelity’s Learning Center is the gold standard. It provides structured learning paths for beginners that explain compound interest, asset allocation, index funds, and tax-advantaged accounts in plain language. The depth scales — once you understand the basics, the same platform teaches you about sector analysis and bond laddering.
Schwab’s learning resources are comparable in depth. Its “Investing Basics” and “Retirement Planning” tracks are well-organized and regularly updated. Schwab also offers phone-based guidance from licensed financial consultants at no additional cost.
Acorns integrates education directly into its app with short articles and tips that appear alongside your portfolio. The approach is less comprehensive but more likely to be consumed by users who would never visit a separate learning portal.
Robinhood’s educational content improved significantly after regulatory scrutiny. Its in-app explanations of stocks, ETFs, options, and crypto are accessible, but the platform still makes options trading more prominent than a beginner-focused app should.
Which Investing App Is Best for Each Type of Beginner?
| Investor Profile | Best App | Why | Runner-Up |
|---|---|---|---|
| Total beginner, wants automation | Betterment | Set-and-forget portfolio, tax-loss harvesting, goal-based planning | Wealthfront |
| Beginner who wants to learn stock picking | Fidelity | Best research tools, zero minimums, fractional shares from $1 | Schwab |
| Young investor, mobile-first | Robinhood | Cleanest mobile UI, instant deposits, IRA with 1% match | SoFi Invest |
| Micro-investor, spare-change saving | Acorns | Round-ups automate investing from daily purchases | Stash |
| All-in-one banking + investing | SoFi Invest | Free robo-advisor, $0 trades, integrated banking at 4.00% APY | Robinhood (with Gold) |
| Retirement-focused beginner | Fidelity | Widest IRA selection, target-date funds, no fees | Schwab |
What Is the Difference Between a Robo-Advisor and a Self-Directed App?
Betterment pioneered the robo-advisor model in 2010. It builds portfolios from low-cost ETFs across US stocks, international stocks, bonds, and alternatives. Its tax-loss harvesting feature automatically sells losing positions to offset gains — a strategy that can add 0.5-1.0% to after-tax returns annually, according to Betterment’s own analysis.
Wealthfront offers similar automation with a $500 minimum. Its differentiator is direct indexing for accounts over $100,000 — instead of buying an S&P 500 ETF, Wealthfront buys the individual stocks in the index, enabling more granular tax-loss harvesting.
SoFi Invest’s robo-advisor charges no management fee at all. The tradeoff: SoFi’s automated portfolios use its own branded ETFs alongside third-party funds, and its tax-loss harvesting is less sophisticated than Betterment’s or Wealthfront’s. For balances under $50,000, SoFi’s zero-fee approach may outperform Betterment’s 0.25% fee simply because you keep more of your returns.
How Safe Are Investing Apps?
SIPC protection is not FDIC insurance. It does not guarantee that your investments will hold their value. If you buy $10,000 of stock and it drops to $6,000, that $4,000 loss is yours regardless of what happens to the brokerage. SIPC only activates if the brokerage firm itself fails and your assets go missing.
Fidelity holds over $12 trillion in client assets and has operated since 1946. Schwab manages over $8 trillion. These are among the most financially stable institutions in the United States. Robinhood, by contrast, went public in 2021 and has a shorter track record — though it is SIPC-insured and maintains the same regulatory obligations as Fidelity.
For cash balances held within investing accounts, FINRA requires brokerages to keep client funds segregated from company funds. This means your uninvested cash should be recoverable even if the brokerage faces financial difficulty.
What About Crypto and Alternative Investments?
Robinhood supports trading in Bitcoin, Ethereum, Solana, Dogecoin, and roughly 20 other cryptocurrencies with zero commissions. SoFi Invest offers about 30 cryptocurrencies. Fidelity Crypto currently supports Bitcoin and Ethereum with plans to expand.
A beginner-appropriate allocation to crypto, if any, is typically 1-5% of a total portfolio. Robinhood’s gamified interface and crypto trading prompts can encourage overallocation. If you use Robinhood for crypto, set a hard dollar limit before you start and do not exceed it.